My computer programmer approach to design is that you sort the elements of your page (logo, title text, main text, navigation etc) into order of importance. The

My computer programmer approach to design is that you sort the elements of your page (logo, title text, main text, navigation etc) into order of importance. The order you want your visitor to read them. Delete unimportant elements or move them to a subsidiary page. Then give the remainder a corresponding visual importance on the page. The formula is something like: VisualImportance = AreaInPixels * BrightnessContrastToNeighbors * ColourContrastToNeighbors * ValueOfPositionOnPage The top left of the page is more important than the bottom right. Too many colors make it difficult to control the color contrast between neighboring elements. You should be able to squint at a page to see which things are most important.