Try working for them. I've worked for a lot of businesses outside of IT and every single one had problems that could be solved with software. Not all of them we

Try working for them. I've worked for a lot of businesses outside of IT and every single one had problems that could be solved with software. Not all of them were viable business opportunities but some of them were huge. Actually selling them solutions is difficult though because management is often too stupid to understand it no matter how simple the solution. Plus often management doesn't actually care if they are throwing money away. So long as they think they are up to date with industry norms in the region they operate then they feel like they are doing their job. I've proposed solutions that similar companies use in other countries successfully and been met with complete disinterest. YMMV