4 ms·
Wouldn't asking "which button" instead of making them click a button, skew the results? I think it's weird users would choose the giant red unfriendly "DENY" bu
by relix 16y ago
Wouldn't asking "which button" instead of making them click a button, skew the results? I think it's weird users would choose the giant red unfriendly "DENY" button over the friendly green "Approve" button.
The red button definitely stands out more, but maybe the user would be hesitant to click it because of the negative connotation created by the alarming color and wording.
Apparently the author was as surprised as I am about this in an earlier article [1]. He suggests a red call-to-action button has a 20% higher conversion rate than a green one.
[1] http://www.gavinelliott.co.uk/2010/07/call-to-action-buttons/ http://www.gavinelliott.co.uk/2010/07/call-to-action-buttons...