Working on a mobile MVNO with good customer service and innovative features (multiple mobile numbers, etc). The main issue is that the industry is a race to the

Working on a mobile MVNO with good customer service and innovative features (multiple mobile numbers, etc). The main issue is that the industry is a race to the bottom and it's hard to compete with the existing players and their extremely low prices (given that I plan on actually doing things right, so can't just outsource everything to the lowest bidder like the competition does).