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That’s great, but doesn’t explain why we get ads for things not during three months of scouring product reviews but only after the purchase. “Oh! This consumer

That’s great, but doesn’t explain why we get ads for things not during three months of scouring product reviews but only after the purchase. “Oh! This consumer bought a new car! Let’s show them ads for more cars in case they buy another car on impulse!”

jsjohnst 9y ago
Exactly the point I was trying to make and feel you likely did better! Thanks :)
shostack 9y ago
Likely a combination of poor targeting, budget allocations, prioritizing other audiences, etc. It is much messier than a lot of people realize if they don't do it for a living.