just a formula which has evolved and seems to work. hence more and more people are using it. now it's at the point where people have a preconceived idea as to w

just a formula which has evolved and seems to work. hence more and more people are using it. now it's at the point where people have a preconceived idea as to what a tech startup website should look like... perception is reality... so unless a company has a groundbreaking new website design, it makes sense for them to conform to peoples' expectations. so yeah, wordpress blog with a particular style of template.