The main non-gimmicky differentiators of the iPhone from Android are longer term support for software updates and more efficient software that achieves a longe

The main non-gimmicky differentiators of the iPhone from Android are longer term support for software updates and more efficient software that achieves a longer battery life. The reality is that both software and battery show their age and need to be updated in order to keep the device in a good shape, within the specs people paid for when they bought the device. Apple does a great job with the software part but it could also do something about the battery,without much impact on their bottom line, as someone else said,the battery costs them just about $5. This practice has to be pioneered by someone and considering their pricing and margins, I think Apple is in the best position to start doing it.