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That may be done (even offline), to prevent buyer's remorse and to reinforce your choice of having bought that product — so you don't return it or give it away
by newscracker 9y ago
That may be done (even offline), to prevent buyer's remorse and to reinforce your choice of having bought that product — so you don't return it or give it away with a negative view of it. It's all mental manipulation.
- ThrustVectoring 9y agoLikely not, with the incentives involved in pay-per-click advertising. Your pre-purchase online activity put you in a particular cohort, so Facebook sells "impressions by people in this cohort" to advertisers, who then talk about the cohorts they targeted in impressive-looking reports that convince mid-level executives that their advertising is effective and they should continue to pay the marketing department salaries. The actual ground reality of "bought a one-off product and doesn't care about future purchasing of said products" doesn't matter. I saw ads pretty constantly for the coding bootcamp I had just graduated from. All that matters in these transactions is checking off the targeting boxes, which everyone involved is pretty eager to do because it makes their numbers look better.