Seems like there is a great business opportunity in here somewhere. Something like SSL certs but for identifying brands being sold online. I understand the basi

Seems like there is a great business opportunity in here somewhere. Something like SSL certs but for identifying brands being sold online. I understand the basics of encryption and digital signatures but not enough to see immediately how this could be done reliably. Maybe the retailer would register with the manufacturer and receive a temporary or at least regularly updated private key to use in dynamically requesting a "badge" of legitimacy to fetch and display on the page. This might require browser support to be truly effective, as with https changing the appearance of the address bar. Someone should jump on this. I can see it being an indispensable web feature as more brands suffer counterfeiting online. Of course, it's already a problem offline in many ways but at least online one could be reasonably proactive in mitigating it. $2500 a pop in legal fees to shut down an illegitimate counterfeiting competitor is exorbitant and the problem could be solved more cheaply and efficiently. EDIT: spelling (typed this on my phone)