It's noticeable because it's a surface feature (it's the color of the bikeshed), but it's consistent with the article's whole attitude: this is a man studying f

It's noticeable because it's a surface feature (it's the color of the bikeshed), but it's consistent with the article's whole attitude: this is a man studying females on behalf of men (explicitly; see intro paragraph). In that context, I find the word choice unsurprising.