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All this guy is saying is that the Apple stores weren't going to get Apple booming. And they didn't, the iPod and it's successors did. Does anyone really think

• jsz0 16y ago
  Sure. It certainly helped sell iPods in the days before deals with WalMart, Best Buy, etc. The iPod was a major shift in how people listened to music. Being able to try it out in the store before buying it was probably a big reason it caught on so quickly. As someone else pointed out the author didn't have all the relevant information at the time. Apple Stores only selling computers would have probably been much less successful but Apple was fully aware they wanted to make a push towards consumer electronics with the iPod.