> however it's really hard to argue that Apple, Microsoft, or indeed IBM or Disney ever killed the geese that lay the golden eggs. In this context, you're not

> however it's really hard to argue that Apple, Microsoft, or indeed IBM or Disney ever killed the geese that lay the golden eggs. In this context, you're not talking about the geese, but about the eggs. For example, for Apple, one such golden egg is the iPhone, and what Kay talks about is how there are many capable people to turn this golden egg (invention) into coins or platinum (product => shareholder value). But the geese are not the products; the geese are the inventors. Jobs turned the failing Apple around from outside its own context. Microsoft missed out on the entire phone eco-system. Lots of people would attribute these long-term business fails to exactly what Kay talks about here.