Most people don't realize this but lot of products I'm seeing these days are priced almost 20% more on Amazon than many other places. For example, Nest was on s

Most people don't realize this but lot of products I'm seeing these days are priced almost 20% more on Amazon than many other places. For example, Nest was on sell on Amazon about $100 more than in Costco during Christmas period. Amazon has successfully trained people in to thinking that everything there is lowest priced and you just need to click button to get the goods. Further more, many of the items now are actually fake even when branded. In many categories like cables, batteries, cameras - you are actually very likely to buy either Chinese branded or fake branded items from Amazon then the real deal. For example, virtually 1 out 4 product listing on Duracell are actually fake Duracell. It will still say "Sold by Duracell" and available on Amazon prime to make it completely legit but its fake supplied from Chinese seller. The funniest thing is that during Black Friday, many of these product prices went up while Amazon advertized sale on the site, truly cashing out the trust they have built over the years. Amazon is becoming jungle in truest sense where your money would be eaten away if you are not careful. Bezo keeps talking about "customer obsession" but he seems to complete ignore all of the above.