I've seen so many social media hoaxes started and spread lately by influential journalists who write for respected outlets, by prominent crusaders against fake

I've seen so many social media hoaxes started and spread lately by influential journalists who write for respected outlets, by prominent crusaders against fake news, by well-known employees of companies like Microsoft... Sure, all the news articles are about simple people being led astray by fake news, people who are nothing like the intelligent clued-in readers of those articles - that sells better after all - but that doesn't mean that everyone else is doing any better at it.