> Oh, and since I'm commenting now, I will add that I also feel no attachment to the IKEA crap I assemble and the eponymous "effect" probably does exist, but sh

> Oh, and since I'm commenting now, I will add that I also feel no attachment to the IKEA crap I assemble and the eponymous "effect" probably does exist, but should have been named differently. The effect doesn't really mean that you are going to attach a lot of value to a 9-dollar table you mounted yourself. It means you're going to attach more value to it than if you had bought the same table already assembled.