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People are not aware that they would behave this way. > Researchers then priced the items the experimenters had assembled as well as pre-assembled IKEA furnitu
by comboy 9y ago
People are not aware that they would behave this way.
> Researchers then priced the items the experimenters had assembled as well as pre-assembled IKEA furniture. The results showed that the subjects were willing to pay 63% more for the former than for the latter.
And it's clearly not rational. As long as you assign positive value to your time.
- anoother 9y agoDid you mean to say 'rational' as opposed to 'not rational'? If time has positive value, then so do objects with time invested in them.
- xapata 9y agoSunk cost fallacy.
- comboy 9y agoIf your time is of any value to you, then you should be willing to pay more for furniture that is already assembled, not the opposite. I mean unless assembling it is something that you really enjoy doing. So much that you want to pay extra for that pleasure.
- ambivalents 9y agoOnly if you value time more than whatever positive value you extract from assembling (and subsequently enjoying/using) the furniture.
- dwaltrip 9y ago> And it's clearly not rational. As long as you assign positive value to your time. I would say it is hard to live a good life if you don't value the things you create. It is interesting to see that people weren't able to predict this behavior. However, people are unable to predict many of their own behaviors, so that isn't a damning result by itself.