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Interesting that it's named after IKEA. I had to think of Edward Bernays while reading the description. The guy who shaped PR like no one else came up with the
by cJ0th 9y ago
Interesting that it's named after IKEA. I had to think of Edward Bernays while reading the description. The guy who shaped PR like no one else came up with the idea to sell ready to bake mixes that only required you to add one egg to make a cake. He argued that housewives would feel better about themselves when they don't buy a done cake.
- dpark 9y agoIt wasn’t that housewives didn’t want a completed cake. They didn’t want to use a mix that only required water because it didn’t feel like they actually made a cake. Adding the egg made it feel like more care went into it.