It doesn't, until it does... When the whole scenery is fraught with fraud and dubious ROI, you pull the plug and see how well you do without any advertisement.

It doesn't, until it does... When the whole scenery is fraught with fraud and dubious ROI, you pull the plug and see how well you do without any advertisement. http://adage.com/article/cmo-strategy/p-g-slashe/309936/ http://adage.com/article/cmo-strategy/p-g-slashe/309936/ Plus, the money lost to fraud could have been better spent elsewhere.