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If the stats are true then the whole internet ecosystem is at risk. Just look at where the big internet services get their money. It is all advertising. If the
by anonymous5133 9y ago
If the stats are true then the whole internet ecosystem is at risk. Just look at where the big internet services get their money. It is all advertising. If the ad impressions are bunk then eventually advertisers will pull their budgets due to declining sales or adjusting their ad budgets.
Also consumers are getting smarter by using ad blockers.
The only thing left is these schemes making the illusion that real people are watching.
- tzakrajs 9y agoYeah I was also thinking (orthogonal to this specific post) that if you show people ads of things they were already going to buy, then you can attribute your impressions to the conversion. The business can become predicting what people will buy versus directly influencing what they buy. That isn't to say that there is no value to advertisers, but it might be oversold, especially for large brands.