> it also increases value to the customer, and therefore price Not always. Look at the most recent OS releases. Windows 8 and 10 had terrible adoption rates be

> it also increases value to the customer, and therefore price Not always. Look at the most recent OS releases. Windows 8 and 10 had terrible adoption rates because they actually deliver a negative value for most users compared to what they already own (windows 7). > It also helps you stay ahead of the competition, also increasing price. Again, not always, for the same reasons mentioned above. > Can you elaborate on PUBG? From a technical point of view, PUBG is a train wreck. They had budgeted a 1 year development cycle, which for an online 3d FPS is ridiculously short. I think they initially launched it after a year and a half of development. But, from a sales point of view, PUBG has been very profitable. People are playing it despite the networking problems and relatively bad graphics because it fills a niche that hasn't been addressed by other game companies in years. But, there was no guarantee it would have been a hit. The condensed timeline and less than stellar graphics was their way of keeping development costs low. If the game hadn't been an instant hit, they could have still made a profit.