> there's rarely a discernible difference in revenue between a high quality release and a buggy, low quality release, but the profit margin of the former can be

> there's rarely a discernible difference in revenue between a high quality release and a buggy, low quality release, but the profit margin of the former can be (and often is) much lower. A wonderful insight, thanks. I guess that hints in a direction where "both are Right". For the technical teams, it's self-explanatory that "one does not simply push out crap". On the other hand, the MBAs and finance hear engineering say the same thing about mostly everything, and double profit margin is double profit margin, so the incentive structures that encourage faster releases probably seem completely plausible to them. Not that things are that clear and clean in real life. But having drifted from pure engineering to engineering management during the years, I feel more and more sympathy towards some of the challenges of the "ugly and evil business side" by the year. Also, nothing is as hard as communication. Except trying to communicate goals with broad incentive structures, I guess.