4 ms·
Because there may be another strategy that you are missing out on because you are incorrectly measuring this one. If there are fake impressions then your actua
by philipodonnell 9y ago
Because there may be another strategy that you are missing out on because you are incorrectly measuring this one.
If there are fake impressions then your actual ROI is higher than stated, so it's likely there is another strategy that is less effective that you may switch to without realizing it.
- acchow 9y agoThis makes no sense to me. Why wouldn't ad prices already reflect the quality?
- philipodonnell 9y agoBecause it's so difficult to measure the quality. The ad networks benefit greatly from not allowing an accurate measure of quality.