Well, they have magic online as a digital product tie-in. MTGO is just as popular and of course more convenient, especially for competitive players because ther

Well, they have magic online as a digital product tie-in. MTGO is just as popular and of course more convenient, especially for competitive players because there are tournaments happening all the time and 24/7 trading market, that also helps practicing and paper for them becomes only important because that is where the major tournament money is. The physical cards are still the main product because that's how people meet the game and it encourages in-person activity, they are not looking for the wow factor they are looking for community, same reason why board games are on the rise.