3 ms·

Clicks aren't sessions so you can't compare them and claim most of the missing sessions are fraud.

• tinymollusk 9y ago
  I was matching my advertising reports with server logs, GA, and piwik. I wasn't trying to naively compare two different metrics.
  • soared 9y ago
    Well still, even in a perfect set up something like 20% of your display clicks still won't be counted as sessions. Lots of misclicks, exits before analytics loads, etc. Edit: Oh did you mean advertising reports for sessions?
    • tinymollusk 9y ago
      I tried all kinds of things. The most interesting thing (to me) was the clicks_paid_for / clicks_landed changed, depending on different targeting mechanisms I used. I may have forgotten to acknowledge that I never really cared I didn't get all the clicks -- I was doing a CPA campaign, so I just baked in the non-visits. Depending on targeting and platform, there was almost always a 20-70% discrepancy between the clicks I paid for (reported by the ad platform), and the visits that landed on my site (reported by GA, server logs, piwik, and analytics.js). Also interesting - AdWords was always within 5%.