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It matters to buzzfeed it their competitors are getting deals off fake traffic :) But really, when you are a large corporation that advertises through hundreds
by saas_co_de 9y ago
It matters to buzzfeed it their competitors are getting deals off fake traffic :)
But really, when you are a large corporation that advertises through hundreds of channels there is no way to attribute conversion to particular ads. You are paying to have your ads seen by real people to create brand awareness and get the multiple touches that will result in conversions. If those ads aren't getting seen then obviously they are not effective.
- walshemj 9y agoThere is if you manage you ppc and display advertising properly. btw I think you misusing channel here there are not "hundreds of channel's". A channel is say Display vs PPC or Organic - I think you meant campaign.
- Uw7yTcf36gTc 9y agoI think he was correct. Channels is utm_source and Display/PPC/Organic would be utm_medium.
- saas_co_de 9y agoYou are only talking about online advertising. I am talking about large corporations like JPMorgan Chase (the subject of the article) that are on the internet, tv, radio, billboards, print, sponsoring conferences, sports teams, lobbying governments, thousands of physical locations and ATMs that people see every day, etc, etc, etc. Even with a PPC ad that results in a conversion can you really attribute that sale to that particular ad? For a large corporation no, because you can't tell what part of the sale is due to the corporation's existing brand that is built up through exposing the consumer to that brand thousands of times across multiple media. Conversion rates for digital ads are only meaningful relative to the conversion rates for other digital ads. They do not not allow you to attribute a value to digital advertising relative to the rest of your ad spending.