3 ms·
Many ad campaigns are sold by the impression. It would be like if you bought a bag of rice, but after you opened it you discovered that half the grains were in
by jdavis703 9y ago
Many ad campaigns are sold by the impression. It would be like if you bought a bag of rice, but after you opened it you discovered that half the grains were in fact plastic. Of course you could still filter out the fakes, and you're still left with a half bag of edible rice, but in the end that's not what you thought you bought. In other words, this is fraud, and marketplaces fail if there's too much fraud.
- soared 9y agoAd campaigns used to be sold by impressions, but any advertisers worth their salt doesn't buy like that anymore. Most are sold with a budget and a guarantee of a minimum amount of impressions, and then a goal cost per acquisition (sale, etc.) that the performance is actually measured against.