The more competition that enters the market the more essential marketing and branding become to differentiate the product. Everyone who told us musicians that

The more competition that enters the market the more essential marketing and branding become to differentiate the product. Everyone who told us musicians that flattening the barriers to entry would lead to more income were either ignorant of economics or willfully ignoring it further their interests. Few bands make more money off of Bandcamp then they did flogging their CDs.