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Without adblocking, the web is unusable for most sites. Full page ads, video ads that follow you while you scrolling, popup, malwares, bitcoin mining, tracking,

• belorn 9y ago
  Its like email. Email without spam filters is unusable for most people. Scams, fraud, malware, targeting of vulnerable people in society. At some point people have enough and the market falls into even further decay. The web is where email were before 2000, still somewhat usable without a blocker but has reached the breaking point for a lot of users. The major difference between email and web advertisement is that the web has so much more money invested into the system, so the browsers and the biggest advertisement system that exist is trying to save the market by ad acceptable standard. Will be interesting to see if they can do what email advertisement could not. Personally I doubt it, as email, scam, and fraud is remains something which the publishers refuse to take responsibility when distributing. Practically every country in the world has advertisement laws, except that none of them is followed on the web.
• notatoad 9y ago
  >the only solution is browser makers put out an ad acceptable standard. However, with Google's revenue base on ads... funny you should call out google for this, as in february chrome will start blocking ads (including google's) on websites that violate the policies defined here: https://www.betterads.org/standards/ https://www.betterads.org/standards/ https://developers.google.com/web/updates/2017/12/better-ads https://developers.google.com/web/updates/2017/12/better-ads