I would accept ads as the price of a web without paywalls, if they behaved like printed ads: being static, without user tracking, just selected by the relevance

I would accept ads as the price of a web without paywalls, if they behaved like printed ads: being static, without user tracking, just selected by the relevance of the content they are placed in. Then ads might not only bring revenue to the publication but might be genuinely interesting to me.