4Chan’s ads are purchased mostly by users of the site and generally end up pointing back at other boards on 4Chan itself, accompanied by some site relevant imag

4Chan’s ads are purchased mostly by users of the site and generally end up pointing back at other boards on 4Chan itself, accompanied by some site relevant image. For a long time there were also occasionally ads for J-List (an importer and seller of Japanese drinks, foods, toys etc.) which was a direct purchaser of ad space from the site itself. Having users pay for ads instead of third parties keeps it quite neat and generally quite safe, but I don’t think 4Chan itself is profitable.