I think it's the second, and I doubt the alternative ways to profit is my thing. I think they are banking on one of those paying off. I doubt many people get m

I think it's the second, and I doubt the alternative ways to profit is my thing. I think they are banking on one of those paying off. I doubt many people get movie pass and lose money on it frankly. Somewhere around 1-5%. If you are going to only 5 movies a year, and price isn't the issue, you have no reason to buy MoviePass. The majority of the customers are likely those who they will lose money on. I think on average they are losing quite a lot per user, and the data can't be all that useful. If it takes a year to get useful data, and they lose an average of $100 a year per person (a bit under two movies a month per person on average), is each person's data worth that? As far as concessions, big theatres hate MoviePass right now and I don't see them getting a cut of that confessions profits anytime soon. I'm riding the wave of free movies but doubt they last. I think it's far more likely it pressures the industry to change its model but they aren't going to be getting rich off of it without a strong pivot from the current business model.