In the beginning, I tried to avoid ad-blockers in the beginning out of consideration for the sustainability of the content providers. It took one site for me t

In the beginning, I tried to avoid ad-blockers in the beginning out of consideration for the sustainability of the content providers. It took one site for me to start using ad-blockers. Facebook: they persistently were showing me ads for online MBA programs when I already had completed a better brick-and-mortar one. I recall that I tried complaining and got no response. For some psychological reason, that did it. I installed an ad-blocker on my and my wife's laptops and never looked back. If the big sites had been more conscientious about their ad strategy (and specifically allowing people more control over what shows up on their screens) we might not be in an escalating technological war over ads.