You don't generally hire your CEO - and if, contrary to all precedent, you were hiring the CEO, you'd probably want someone who could speak convincingly and con

You don't generally hire your CEO - and if, contrary to all precedent, you were hiring the CEO, you'd probably want someone who could speak convincingly and confidently to the media and investors, while speaking authoritatively, firmly and confidently to employees. That could make the difference between a startup running out of money or succeeding.