I'm not sure the salaries have anything to do with it, and I vaguely recall Apple being middle of the pack there anyway. I think it's more about appealing to p

I'm not sure the salaries have anything to do with it, and I vaguely recall Apple being middle of the pack there anyway. I think it's more about appealing to peoples' ambitions and desire to be recognized in this case. Imagine if a VP of Engineering addressed you directly to 'make a big impact' on the company's new secret product. Many engineers would want to impress this person, consequences be damned.