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Do you track things like viewability? Why not use something like an adserver?
by mcrowcroft 9y ago
Do you track things like viewability? Why not use something like an adserver?
- rhizome 9y agoWhat true value do either of those provide?
- stingraycharles 9y agoIt provides better observability on what's actually going on with your ads, and allows for an advertiser to buy based on available inventory (e.g. # of impressions) rather than a date range.