All Apple would have had to do is enable a "Battery Saver" mode in some deep nested menu and turned it on by default, and this would have never been an issue in

All Apple would have had to do is enable a "Battery Saver" mode in some deep nested menu and turned it on by default, and this would have never been an issue in the first place. The fact that they hid it and denied it is going to cost them. It signals a deliberate misleading of consumers, and is a legitimate scandal. You can't hide the bad intentions in good ones and call it a wash. "Extending the battery life for consumers" isn't a good enough reason to do what they did. A menu option ticked by default would have given the 80% who didn't mind this the same exact experience and the 20% that did the freedom to run their battery to the ground. However, doing so would have forced them to admit that the battery life was going to degrade over time given normal usage.