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Apple is doing what is best for the user and the battery. This was poorly reported on by those without technical backgrounds.

• ArlenBales 9y ago
  No. They did what was best for their bottom-line. It was common knowledge that lithium batteries chemically degrade over time. It was not common knowledge, even to those with technical backgrounds, that the iPhone compensated by degrading performance. That was only made recently public by user research. Many consumers have been buying new iPhones after at least 1 year because of this performance degradation. Had Apple been transparent about its performance degradation strategy from the beginning, people would have spent far less money. This will have a substantial effect on Apple's revenue next year as people buy new batteries instead of new iPhones.