> To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to tak

> To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps: > Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com. > Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance. > As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age. I cannot think of a better move from Apple than these three options. Bring awareness to the user by displaying battery performance and if updating the battery would resolve their power issues, you have a (now even cheaper) method of fixing it. As I understand it, the only way to tell if one needs to update their battery is by downloading some third party app (that costs money) and then praying that it helps in some way. Also wanted to point out that by going deeper into the issue with this article shows (at least to me) some sense of transparency and should be really encouraged. While I disagree that they needed a scandal to bring clarity and it should've been brought up a while back, it's still great they did it nonetheless. This has been a conspiracy for some time, glad to see Apple has shed some light on it.