I mean, like I said, it's not that exploitation won't occur, it's that the exploitation will be too sporadic to make a meaningful difference in overall cash flo

I mean, like I said, it's not that exploitation won't occur, it's that the exploitation will be too sporadic to make a meaningful difference in overall cash flow. That MoviePass isn't profitable right now isn't so much because exploitation is more widespread than the MoviePass founders expected, and more because it's still new enough that most subscribers are going through their initial binges before they'll settle into their normative consumption habits. The average American adult goes to some five movies per year [0]. Increasing that to your new rate of consumption of roughly once per week - more than fifty movies per year - would be an order of magnitude. Even if attendance increased only to the break-even point, it would basically double attendance. So either MoviePass has no or little affect on aggregate movie attendance, in which case they make money hand-over-fist for extracting twice the money from aggregate subscribers for the same amount of aggregate product, or MoviePass has a strong positive affect on attendance, in which case there are other avenues for profits, as other people have mentioned - data mining, concessions, etc. [0] https://www.marketingcharts.com/industries/media-and-entertainment-39161 https://www.marketingcharts.com/industries/media-and-enterta...