This is literally just a 'money in a box' subscription. You're paying $10 a month for $20+ a month. Of course subscriptions are going through the roof. It's

This is literally just a 'money in a box' subscription. You're paying $10 a month for $20+ a month. Of course subscriptions are going through the roof. It's free money. I think if you wanted to make a blue apron level unicorn, just selling a subscription for a $20 bill in an envelope every month for $10/month would give you a better user growth story with lower churn rates and customer acquisition costs than this.