> Like what? What specific things are you having to do today that you wouldn't have had to do in, say, 1998? Not going to go into my strategy. I'll just say wh

> Like what? What specific things are you having to do today that you wouldn't have had to do in, say, 1998? Not going to go into my strategy. I'll just say what I do works for me. Until it doesn't. Like in March when Google made the so-called "Fred" update. Sites that had been running for years just like yours went from the 5th position on page one to somewhere on page 10. Some sites went from page 10 to page 1. On the whole it was a net negative with no rhyme or reason to it, i.e., some lower quality sites ranked higher and vice versa. By the way, none of these sites are spam, are cloaked, aren't https, no PBN crap, etc. They were just there one day and gone the next. Many many people had the same experience. If you didn't then that's great. My point is not woe is me, down with Google. My point is Google being a gatekeeper has an immense amount of power and a subtle change by them can mean the difference between being "on the internet" and off of it. Fortunately I have many sites so I'll survive but a lot of people don't.