2 ms·
revenue...breaks down to: ~700K pounds with the mac bundle...but 60% of that went to the developers whose stuff he bundled, and another 10% went to ads. + I'm
by vaksel 16y ago
revenue...breaks down to:
~700K pounds with the mac bundle...but 60% of that went to the developers whose stuff he bundled, and another 10% went to ads. + I'm sure there other costs like servers etc.
with the current one it's ~500K pounds in ad sales...so figure they make 50% as revenue, then you subtract the salary for 8 employees + all the servers to serve the ads and it goes down quite a bit.
but never the less, still impressive.
- dillydally 16y ago50% is large for a web-based ad network. Unless they're highly verticalized or doing direct sales (and therefore have less competition), 20-30% is more reasonable. AdMob (Branchr also does iPhone ads), for example, has a default 60/40 split in favor of publishers. That's the ceiling -- it will be lower for people they want to keep as clients (i.e., clients with leverage). They're also the #1 mobile ad network, so smaller networks will have to be more publisher friendly than they are. For my FB properties, I have most of the ad networks I work with negotiated down to the 10-15% range.