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If theaters launched their own service, it would be one service per theater. If you lived in an area with more than one chain, you'd either subscribe to both or
by cmiles74 9y ago
If theaters launched their own service, it would be one service per theater. If you lived in an area with more than one chain, you'd either subscribe to both or only go to one theater chain. Or, more likely, eventually grow dissatisfied with the service and cancel.
MoviePass is definitely making things easier for the consumer. One subscription, any theater at any time.
- Spivak 9y agoI think the value-add of 'you can go to any theater' is a tough sell. If the theater that I frequent offered a subscription that was any amount less than MP I would probably switch. Why would I drive further to see a movie?
- colept 9y agoIf I have a MoviePass I can go to any theatre. That means I can go watch a movie with my friend who lives in the Bay area, or my Grandmother who lives in Arizona. Your question, "Why would I drive further to see a movie?" is exactly why multi-chain subscription is superior. Because I don't always go to one theatre in one city.