> and then launch their own if desired version. If that's what happens in the worst case, then that would be a significant change in the business model of thea

> and then launch their own if desired version. If that's what happens in the worst case, then that would be a significant change in the business model of theaters/theater chains - and by extension, the movie industry. And that is possibly the worst case now. Keep in mind the data this company is collecting from their subscribers could be used to help smaller theaters fill their seats at the expense of attendance at larger chains.