3 ms·
IMHO, it looks like a data play.
by perfmode 9y ago
IMHO, it looks like a data play.
- cmiles74 9y agoI do think that they will have compelling data to sell. They will have a lot of demographic information that the theaters don't have access to (age, distance traveled to theater, some income information, etc.) as well as what movie and what time. I'm not sure how much data the theaters can gather from credit card ticket purchases, I would expect they glean nearly no data at all from cash purchases. I suspect they are trying to fill in these blanks with the goofy phone apps they are aggressively pushing. In my opinion, MoviePass can likely sell a lot of this data back to to the companies that produce the films as well as the theater chains themselves.