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I had assumed the theater wasn't a part of the exchange and that MoviePass is merely making money on the percentage of people that don't go to 1/2 movies in a m
by berdon 9y ago
I had assumed the theater wasn't a part of the exchange and that MoviePass is merely making money on the percentage of people that don't go to 1/2 movies in a month. If too many people do, they can up the price per month. With this approach, movie theaters don't know what's happening, can't prevent it (it's a normal ticket purchase), and, most importantly, don't care because they're still filling seats and getting concession monies.
- londons_explore 9y agoWhy do AMC care so much then? Perhaps they're worried that people will switch to movie pass, and then Movie pass will fail in a few years, and those subscribers will then stop going to the cinema entirely?
- Kihashi 9y agoSeems to be that they are concerned that: 1. If MoviePass doesn't work, AMC's customer service people will get yelled at for something outside of their control. This damages AMC's brand and wastes the time of their CS. 2. People will get used to MoviePass and then it will go bankrupt. This will reduce their likelihood to attend movies because they are now no longer used to paying the high prices set by studios.