Oh, wait, so Google competing with OTA is resulting in lower margins for intermediaries and aggregators, and higher margins for those actually providing the ser

Oh, wait, so Google competing with OTA is resulting in lower margins for intermediaries and aggregators, and higher margins for those actually providing the services: the hotels? And the Editorial Board of the WSJ publishes this advertorial shamelessly promoting OTAs? "Online travel agencies like Expedia, Priceline and Travelocity have replaced brick-and-mortar agents by offering consumers more choice and convenience at a lower price." "OTA websites let travelers sift through hotel offers based on price, brand, location, amenities and guest rating, among other search filters"