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Can you please provide a link? I am genuinely curious because the ads I currently see are dubious at best.

• jamiequint 9y ago
  I can’t find the FB specific data right now, but here is some old industry trend data: http://www.nanigans.com/wp-content/uploads/2015/04/US-Digital-Ad-Spending-Share-by-Industry-and-Objective-300.png http://www.nanigans.com/wp-content/uploads/2015/04/US-Digita... You can kind of suss this out of their 10k by looking at their cost of sales which is much stronger than companies like Twitter who rely more heavily on brand ad sales (direct response ads generally have lower sales overhead than brand ads since they are more commonly bought on a self-serve basis, even by advertisers with very high budgets) One reason your ads may be bad on FB is if you use an ad blocker. FB uses a lot of signal from third party websites for targeting and if your ad blocker is blocking the FB pixel from loading you are blocking some of the most common data (conversion tracking data, product interest data) used to target high-value ads.