4 ms·
Ah... that's starting to make sense now. Yup, blowing through a bunch of impressions on the same audience will definitely tank CPM's and fill rates. I'm also
by sixtypoundhound 9y ago
Ah... that's starting to make sense now.
Yup, blowing through a bunch of impressions on the same audience will definitely tank CPM's and fill rates. I'm also going to guess you get a lot of repeat visits? (so those sessions are hitting a smaller base of uniques?)
Hmm... thinking I may work up a corrective adjustment.
Core development sample was blogs and small content sites, where the opposite problem exists (finding a way to unbounce the visitors so you go from 1.3 PV/S to 3+).