Too little, too late. At this irreversible point it's not actual actionable regret, but a merely symbolic act meant to save their conscience from hellish guilt

Too little, too late. At this irreversible point it's not actual actionable regret, but a merely symbolic act meant to save their conscience from hellish guilt. Besides, the blame for the Facebook-surveillance state and "alternative" facts is dispersed over hundreds of thousands of people. No single individual is responsible. It's an out-sized ego with out-sized guilt that motivates him to write the article.